The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Brian Solis examines the transformation underway in consumer behavior driven by mobile technology and social media, arguing that the connected customer represents a fundamental shift in power that most businesses have been too slow to recognize. He calls this the end of business as usual, a moment when the rules of engagement between companies and the people they serve have permanently changed, and where the organizations willing to adapt will gain advantages their competitors cannot overcome by simply improving existing practices.

Sean Pratt and Solis himself share narration duties, with Pratt handling the main text and Solis delivering sections where the author's own voice adds particular authority. The combination gives the audiobook a slightly lecture-style quality appropriate to the subject matter, and Pratt's professionalism keeps the more technical marketing analysis from becoming dry. The runtime is well-suited to the density of the material.