Machine, Platform, Crowd: Harnessing Our Digital Future

Andrew McAfee and Erik Brynjolfsson return to the territory of their earlier work with a sharper focus: not the broad economic consequences of digital technology but the specific decisions organizations must make about three axes of transformation — machines (AI and automation), platforms (marketplace and coordination infrastructure), and crowds (distributed knowledge and production). The argument is that every organization is currently navigating all three simultaneously, and most are doing it poorly.

Jeff Cummings narrates with the clarity that a conceptual business book demands — the three-axis framework needs clean explanation, and Cummings provides it without the artificial enthusiasm that makes some business audiobooks difficult to listen to at length. At just over 11 hours, this is a comprehensive treatment for listeners engaged with questions of digital strategy at an organizational level.